TOTAL QUALITY MANAGEMENT REQUIREMENTS IN ENHANCING STRATEGIC EXCELLENCE
Keywords:
Total quality management, continuous improvement, work teams, Excellent performance, the top leadership, strategic planning, customer focus.Abstract
The aim of this study was to identify the levels of the dimensions of the application of total quality management, as well as the extent of the relationship of total quality management and dimensions of (continuous improvement, work teams) with Excellent performance objective variables (the top leadership, focus on the customer .
It was also applied to a sample of 116 managers and department heads in ten commercial banks operating in Iraq., the study found that commercial banks Iraqi apply TQM in promoting Excellent performance and the top leadership. The study results indicated the presence of significant effect of total quality management and continuous improvement in the performance of Excellent performance, while the teams failed to affect the Excellent performance. It was shown that managers in the banks surveyed have done total quality management in strengthening the relationship with Excellent performance, The study recommended greater use of Total Quality Management, which appeared positively enhance performance through the adoption of banks operating strategy is suitable and appropriate that increase and the evolution of Total Quality Management .
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