THE USES OF ARTIFICIAL INTELLIGENCE BY COMMUNICATORS IN DEVELOPING MEDIA CONTENT

Authors

  • Mohammad Farouq Hatmal AlQadi Cairo University - Faculty of Mass Communication

Keywords:

Media content, artificial intelligence (AI), algorithms, communication,

Abstract

This research reviews the uses of artificial intelligence in developing media content in the communications sector. The research addresses the role of artificial intelligence in analyzing big data to understand user behavior and guide production and distribution strategies. It also highlights the ability of artificial intelligence to produce media content automatically, which increases production speed and reduces costs. The research also addresses the role of artificial intelligence in providing accurate recommendations to users based on their interests and past behavior, enhancing the user experience and the effectiveness of media marketing. The research concludes by highlighting the importance of artificial intelligence in improving search and retrieval processes, which increases the accuracy of results and increases user satisfaction.

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Published

2024-03-25

How to Cite

Mohammad Farouq Hatmal AlQadi. (2024). THE USES OF ARTIFICIAL INTELLIGENCE BY COMMUNICATORS IN DEVELOPING MEDIA CONTENT. Intent Research Scientific Journal, 3(3), 1–12. Retrieved from http://intentresearch.org/index.php/irsj/article/view/313

Issue

Vol. 3 No. 3 (2024): IRSJ

Section

Articles

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